RAR was created as Mike’s personal response to cancer and to acknowledge the restorative power of the natural created world. RAR engages with fellow explorers through story, community, and gear. We believe life isn’t just an adventure…it’s the adventure. So we celebrate life through exploration of the beauty and the journey found on the trail. We’ve learned that navigating terrain connects us to ourselves and each other while building deeper relationships, perspective, and resiliency. Join us on the trail.